Bookings with Liberty Watch / America Armed & Free:
Dear Publicist, Author, and Potential Guests -
Liberty Watch and America Armed & Free are hosted by Charles Heller, and air from noon to two PM Mountain Standard time on AM 1030, KVOI, Tucson, and AM 930 KAPR Douglas. The footprint of the signals travel from just Southeast of Phoenix, South to Nogales, East to almost Lordsburg, New Mexico. Central Eastern Arizona can hear the signal on AM 1240, KJAA out of Globe.
NOTE: July 1st, KVOI Tucson switched frequency to AM 1030.
There is no ideological litmus test to get on Liberty Watch, America Armed & Free, or The Swap Shop, but there is an intellectual honesty bar - guests are expected to answer questions honestly! Here are my 8 requirements:
1) Dates offered are not confirmed until I reply to your response, and are out "first come, first served." We book 4 - 6 weeks out. I do my booking via e-mail, so save the phone call unless urgent.
2) If there's a book, I need 2 copies, the bio, contact # and e-mail address, 7 days before the interview, to:
Charles Heller
7311 E. Brooks Dr.
Tucson, Az. 85730
I read them cover to cover before air, and give one out the week before to the audience. This leads to very probative and dispostive interviews.
If you have the book in electronic format, please e-mail it to charles@libertywatchradio.com. I'd still like 1 copy to give to an audience member.
3) I need a bio, that tells the audience who the guest is, and maybe a hobby or favorite milk shake flavor or pistol caliber. Don't send the whole CV, just a sketch.
4) In most cases, the guest calls the VIP line, especially if an author is promoting a book. The VIP # is below. I offer you the oxygen of publicity and an audience that thinks and buys books. If that is not worth the price of a phone call, then my filtration system is working perfectly. There are some rare exceptions to a guest calling us.
5) The guest must call on time. If not, the rocket leaves the pad without them, and absent some emergency on their part, they will not be invited back. If that occurs on a repeat basis I will no longer book with your agency. (Ask CRC Publicity if I mean that.) The guest must stay on with me for the agreed time period, or the rule above applies.
6) I must have a number at which to reach the guest off the air. It's a Sunday show, so either a cell or home #, and their e-mail so I can send an article, if it will be discussed on air.
I usually call the guest 2 days out to confirm, and then 1 - 3 hours ahead to remind. Although I don't reveal the questions, I frequently give guests a heads up as to topic and send articles.
7) The guest must know the show and host names, and the premise of the program. It is a condition of booking that they read this page, www.libertywatchradio.com/bookings. If they take 3 minutes to read it, they will get the most publicity possible from the interview. The last 4 weeks of interviews are available at: www.libertywatchradio.com/listen .
8) The guest agrees to an intellectually honest answer of the questions asked. After their answer, they are free to challenge the premise of the question, or give other information. Guests and host are held to the same factual standard of evidence for any claims made or facts given - both are expected to be able to quote a source for any stated fact. If not, the fact will be considered in question.
9) Breaks occur at :15, :30, and :45, with music coming up 45 seconds before the break starts. When you hear the music, tme to conclude your remarks for that segment. {: - )
IMPORTANT: If for some emergency there is a late or last minute cancellation, you cannot reach me at the station. I DO NOT GO THERE, except to do the show. You must call the mobile number below in that circumstnace. DO NOT LEAVE A MESSAGE AT THE STATION, AS I WIL NOT GET IT UNTIL I GET READY TO GO ON THE AIR, IF AT ALL.
The first hour is Liberty Watch, dedicated to the notion that government forever remain servant, not master. The second hour is America Armed & Free and is the only firearms related show in Southern Arizona. Half of the topics are on the right to keep and bear arms and the other half about some technical aspect of something that shoots, flies, or cuts. It could be about the military, submarines, or spacecraft, but something that has a muzzle, nozzle, or blade.
I make it a point to say the book title, company or organization name at least twice a segment, and encourage the giving of web sites during the interview. Callers are welcomed, but the main conversation will be between host and the guest. This is because I have done the due diligence of 2 - 7 hours of prep. You will not find a more prepared host on the radio. This leads to a probative show with a sense of decorum and respect, without getting stodgy. I try to keep it light and utter a wisecrack once a segment to keep it lively.
Guests are rarely interrupted, except by the clock, but this is is a dialog, not a diatribe, with give and take. They will be asked to justify the underlying premise of any statements where FACTS are not in evidence. This is not interruption, but clarification. The show is about reason and thoughts, not feelings.
I do not blind side or ambush anybody, but run them to ground if not intellectually honest. If they want to make a point or disagree after they answer a question, fine by me. It makes for good radio if they disagree, and I'm correctable if I err. It is called Liberty Watch and not the Charles Heller Show because Liberty is the star, not me, but duck questions and guest fealty for ducking will become the topic. The motto of the program is "andiatur et alterna pars," - "let the other side be heard."
Most interviews will be a half hour, unless the guest has a book. Then we can extend it to 45 minutes or an hour. I post some picture of the book, the guest, or both, on www.libertywatchradio.com/guests the week before interview.
The program preceeding Liberty Watch is Swap Shop. It is a 2 hour, (Sunday, 10 AM - 12 PM) free market, buy, sell and trade show. It is the unregulated free market in action, governed only by common courtesy and common sense. I rarely conduct interviews on this program, but if you have a client with an interesting service, especially if it is about antiques, values determination of certain goods, or something that would interest an audience looking for good deals on things, I welcome your pitch. Interviews on this program, while rare, go for 15 minutes.
All programs are streamed live on the web at the link below, so the guest's fans can tune in and call. The guest calls the VIP line, listed below. In the rare event there are two guests, the second one calls the listener line, below. If the guest does have a last minute emergency, my cell number is below.
We do not change our clocks in Arizona for daylight savings. That means that twice a year, our time relationship to most of the country changes. Few people know the right time in Arizona, another reason for the confirmation call.
I strongly encourage each publicist to listen to 5 minutes of the program. You will understand exactly how I operate if you do, and it will make for a better informed guest that you send me. The interview will also be posted at: www.libertywatchradio.com/listen , for a few weeks after air. Suggestions on how to improve my show, publicity communications, or guest interviews, are welcomed.
Really bad publicity agents are published here: www.libertywatchradio.com/bad_pr . Only read this if you have the time, or wish to be entertained by the antics of your compatriots who shoot themselves in the foot. (I only lower the boom on those who richly deserve it. {: - )
The show syndicated in 2005. If you have done the due dilligence of reading this, congratulations on being what we call H.U.E.O. - "heads up and eyes open."
VIP Line: 520 790 2836
Listener Line: 520 790 2040
Host Direct: 520 870 2700 mobile
Voice Mail 520 419 2500
e-mail charles@libertywatchradio.com
Topic Areas Covered By Show
Freedom Firearms, Knives, Tactical Gear
Free Speech Emergency Preparedness
Technology Right To Keep And Bear Arms
Intelligence Historical Events in War
Constitution, Law Military Service
Bill Of Rights Naval History
Government Abuse Courage, Duty, Honor
History Atomic Power
Economics &Taxation Space & Flight
The Future Consumer Protection (limited)
Prosperity Topics Tied To All Above
Topic Areas NOT Covered By Show
Generally, Health Chem Trails
Outlandish Conspiracies Alien Abduction
Candidates, except specific topic interviews
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FOR MANUFACTURERS ONLY:
It is the policy of Liberty Watch, and America Armed & Free, that if we obtain any samples, test equipment, or products that are not consumed in the testing, they will be given to members of the audience. In the event that the host elects to keep an item, you will be paid the wholesale cost of that item.
The host DOES NOT accept gifts of any kind from guests on the program, nor offer any quid pro quo for appearances on the program. Any firearms on loan to the program will be returned in a timely manner.
Any books sent for interview purposes do not fall under this catagory, as they are necessary tools to do an interview, not "products," as such.
